BLOG ON INNOVATION AND TRANSFORMATION
Tools and strategies to innovate, solve complex issues, and transform businesses
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What does your organisation stand for?
In this blogpost I share three convictions on the importance of a clear purpose for any organisation.
A clear purpose is critical in any organisation:
- to focus and mobilise the organisation beyond short-term thinking,
- to help the organisation navigate periods of profound change,
- to avoid - in the absence of a purpose by design - the shortcomings of the purpose every organisation gets by default, maximising shareholder value.