BLOG ON INNOVATION AND TRANSFORMATION
Tools and strategies to innovate, solve complex issues, and transform businesses
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Do you always start with the customer?
In this post I explain why you don’t always have to start with the customer when you design new value propositions for customers.
But you always have to end with the customer to validate the fit between the customer and your designed product/service.
How to use Design Principles as scaffolding for a business transformation
This blog post shows how you can use design principles, one of the tools in the Design Thinking toolbox, as scaffolding for a business transformation. It is based on a story I have shared in the Collaboration by Design book by Philippe Coullomb and Charles Collingwood-Boots.