The Invincible Company Book

In June 2018 I joined forces with Alexander Osterwalder, Yves Pigneur and Alan Smith to work on the fourth book in the Strategyzer series, The Invincible Company

Given the struggles experienced by so many large corporations to innovate and re-invent themselves, I wanted to help Alex, Yves and Alan create the guide senior leaders, innovators, and entrepreneurs need to build invincible companies. Organisations that are as ambitious and demanding with their innovation efforts as they are with the exploitation of their current business(es). Organisations that can withstand disruption of one of their existing businesses because they are constantly working on a portfolio of new business ideas. Organisations that have created a culture and an ecosystem where the exploration of new business ideas can thrive.

 

It's been more than 18 months in the making and one of the most demanding projects in my professional career… Here I want to share my favourites pictures from the sometimes rocky but incredible human and creative adventure to produce this book.

 

Grab your copy online or at your favourite bookstore to learn how to:

  • Constantly reinvent your business and build innovation funnels.

  • Manage a portfolio of new ideas and business model improvements. 

  • Compete on superior business models beyond technology, product, service, and price.

  • Build a world class innovation culture. 

 
Frederic Etiemble

Executive Advisor on Strategy & Innovation. Co-author of The Invincible Company.

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