STRATEGY Frederic Etiemble STRATEGY Frederic Etiemble

Strategy Sprint at IRT

In Q3 2016, Gy Wallace and I started to work together on the strategy for the In-Home Care business at IRT. Gy had just been appointed CEO of IRT’s In-Home Care business and felt the business was missing the required clarity, sense of purpose and focus that a strategy could bring. In some ways, his business was keeping its head in the sand, not ready for the next curve balls thrown out by our VUCA world. Gy was ready to try something new. Together we designed a 9-week Strategy Sprint to address challenges of the future, and be prescriptive on immediate actions.

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